Winning Back Trust in E-business
نویسندگان
چکیده
As IS researchers, we are interested in exploring the possibilities of rebuilding trust and relationships through a fit between technology and management processes. With increased richness and reach of information facilitated by technology in e-commerce, the rectifications, which were earlier very difficult, are now becoming achievable. This study examines whether the combination of technology and policy in feedback mechanisms along with the specific characteristics of the sellers in online environment, is able to influence aspects like the rebuilding of trust and reputation. Using feedback mechanisms as an artifact, we set out to study its relationship with rebuilding of trust.
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تاریخ انتشار 2008